Strategies to position your product among customers
An important part of the success of your business is based on the place that your product or service occupies in the minds of your customers; that is, if they remember your brand instead of the competition when they have a specific need.
All companies want to capture and be in a privileged place in the minds of their customers, since this affects the sales and profitability of the business.
For this reason, you should take into account to develop an advantage over your competitors.
1. Highlight an attribute
This first positioning strategy is based on highlighting the characteristics and advantages of your product and/or service versus competitors in the same field.
For example, if you have a wine cellar, one attribute is that your products are always fresh for the public.
Ask yourself: what are you the best at? The idea is that you use this to position your product or service among your customers.
2. Differentiate yourself with a benefit
Differentiation from your competition will always be a key aspect to achieve positioning among customers.
Your product or service must comply with one main characteristic: to be relevant to your consumer; but your business must also comply with the benefit that is part of your communication strategy.
For example, if you have a delivery company, the benefit will be that you deliver orders on time or in less time.
3. Quality versus price
Another alternative to position yourself among customers is to emphasize the quality of the materials and inputs of your products, highlighting it in communication with your consumers and making it your hallmark, using it as an advantage in the brand promise.
On the other hand, you should be attentive to whether your public values or demands “low prices”, because, in this case, your strategy should be oriented to highlight it.
4. Look at your competition
It is important that you make a comparison with who you compete with in the industry or sector, as this will give you a complete picture of where you are better, but also where you can match and get ahead of your competitors.
Two products or services may be similar, but there is always something that will make it stand out from the others. Make customers notice it.